What is the main purpose of using a clarifying shampoo?

The main purpose of using a clarifying shampoo is to remove product build-up. Over time, hair products like gels, sprays, and conditioners can accumulate on the hair and scalp, leading to a residue that can weigh hair down and diminish its natural shine. Clarifying shampoos are specifically formulated with stronger detergents than regular shampoos, enabling them to deeply cleanse the hair and eliminate these residues.

Using a clarifying shampoo helps restore the hair's natural feel and allows other hair products to work more effectively by providing a clean slate. This is particularly beneficial prior to coloring or treatment processes, as it ensures that the hair is free from any hindrances that might affect results.